AdWeek.com describes a new ad released on August 29:
"Funded by Alternative PAC, a Johnson supporter, the five-minute video promotes a movement called Balanced Rebellion, which...aims to match voters one-to-one with others who are disappointed in the major-party choices for leader of the free world..."
"[The] political ad starring 'Dead Abe Lincoln' [tells] voters they 'just got screwed' by the two-party system.
"'Created on a shoestring budget by viral video mavens the Harmon Brothers, [the ad] touts Libertarian candidate Gary Johnson in a push to have the former New Mexico governor included in the upcoming presidential debates.
"Since its launch late last week, the video has snagged nearly 9 million views, most of them on Facebook with little paid media."
The Balanced Rebellion website matches disenfranchised voters who don't want Hillary Clinton for president but can't stand Donald Trump with those who don't want Trump for president, but can't stand Clinton. Each agrees to cast their vote for Gov. Gary Johnson instead, allaying their fears of causing the candidate they like least to be elected.
The ad has been viewed over 10.3 million times as of 8/30/2016 at 9:00 am ET.